Sitefinders began way back in 1996, when the founders of the company thought that the internet 'might be big'. The insight at Sitefinders was always that it'd be simpler to be found as a generic rather than a brand online; hence Sitefinders invested in some generic domain names.
With the Dot Com Crash of the late 1990's, Sitefinders was in an exemplary position to present the generic domain model. The Sitefinders portfolio grew exponentially over the proceeding years as other companies disappeared.
With over 100 of the 4,500 generic domains owned by Sitefinders developing into distinguished online properties, the Sitefinders umbrella has a massive impact in the UK.